Lotus hasn't done something silly, like just spill the beans on the name of its new 2+2 that's set to debut at the British International Motor Show on July 22nd. The new four-placer's moniker will start with an E, and it will be an all-new name. Naturally, Esprit has been reserved for the new range-topper, so that's out. Ethos has reportedly been registered by Lotus in the United States, though it's reportedly not the front runner among the three contenders rumored to be under consideration. Eagle, the name of a much-spied mule, is probably going nowhere, lest Lotus pick a fight with Chrysler. If this one-legged name dance is any indication, we're going to go with Excruciate.