Wave goodbye to the Spectra name; Kia's planning on sending the moniker packing when the car is replaced in mid-2009. Kicking up the style as a way to grab the dollars of younger buyers, Kia will introduce the styling paradigm laid out by the Koup Concept at last year's New York Auto Show, which will grace a production sedan and coupe. The sedan will hit the market first, with the coupe following within a couple months. The hatchback Spectra will be out of the U.S. lineup entirely; Kia thinks the coupe and its sexier lines will move more units. European buyers will still be able to purchase the Spectra hatch as the cee'd, though. More style in this instance is a good thing. We've seen the Koup, and we like it. We've driven the Spectra, and we like that, too. If Kia can successfully match the chassis to the expectations set by the body, the Spectra's successor should have no problem maintaing that model's best-seller status in the Kia lineup.
[Source: Automotive News - sub req.]