It is unlikely that most of us would pay for $400,000 for a personalized license plate. It is also unlikely that most of us are McLaren
F1 driver Lewis Hamilton. The plate, "LEW 1S," was purchased by a real estate tycoon named Bob Lewis for under $100,000. When Lewis Hamilton decided he had to have it for his Mercedes
SUV, he threw down more than four times that much to whisk it away from Bob. We have nothing against spending whatever you want on whatever you want. However, the plate purchase seems an interesting choice, since one of Hamilton's supposed reasons for leaving England for Switzerland, where he now lives, was to live a quieter, more anonymous life. Thanks for the tip, Eric!
[Source: One Stop Strategy