Lightweight parts integration seems to be
Chemical announces their plans to promote the use of more lightweight materials in automotive applications. Divulging an agenda
earlier this year
to invest millions into a new
testing facility and increase production over the next dozen quarters, Mitsubishi Chemical wants to create a snazzy promotional campaign to juice up the sales of this increased supply as well as its other automotive-appropriate materials such as polypropylene and "engineering plastics." What better way to demonstrate their products than with a new
will be based on the C-Rev concept (pictured above) which was Mitsubishi Chemical's promotional vehicle from last year's "Chemical Revolution" campaign and which is currently on display in a showroom at their Tokyo headquarters. We expect this year's version to have an all-electric drivetrain as opposed to last year's
when it goes on display alongside its sibling.