Kia, Continental running diesel pro_cee'd on street rubber in 'Ring 24h

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If you've been looking in on the live stream of the Nürburgring 24h race, you might spot the car above crossing your video window. It's basically a production-spec Kia pro_ceed (fitted with whatever safety features are required for race participation) powered by the stock 138 hp/225 lb-ft 2.0L diesel. The skinny on this one is that it was entered by Continental Tires' Italian division and will run the entire race on ContiSportContact 3 street tires. The team's goal is to complete the race while making as few tire changes as possible, after which Continental will likely talk about how awesome its tires are in advertising that points back to this particular effort. We'll try to remember to drop the Kia Europe people a line post-race to get the final tally on the number of tire changes they wind up going through.

[Source: Kia/Continental]

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