Peugeot launches "CO2Operacin" to help Spaniards buy new, more efficient cars

With a quite clever name, "CO₂Operación" is Peugeot Spain's new marketing campaign to help Spaniards purchase more efficient cars and raise the Lion marque's sales. If you hadn't noticed, the name mixes the CO₂ with the Spanish word for "cooperation." What does the Lion offer? Peugeot will give buyers a discount of up to €1,700 for trading in a car that is more than 10 years old when they purchase a model that produces less than 120 g/km of CO₂. The scheme is quite simple: buy a Peugeot under the 120 g/km level and get €500 discount and get additional money for the trade-in vehicle depending on it's age. Cars that are four to six years old are worth €400; seven to nine years old earns €700, and heaps more than 10 years get €1,200.

[Source: Econoticias]