Peugeot launches "CO2Operacin" to help Spaniards buy new, more efficient cars

With a quite clever name, "CO2Operación" is Peugeot Spain's new marketing campaign to help Spaniards purchase more efficient cars and raise the Lion marque's sales. If you hadn't noticed, the name mixes the CO2 with the Spanish word for "cooperation." What does the Lion offer? Peugeot will give buyers a discount of up to €1,700 for trading in a car that is more than 10 years old when they purchase a model that produces less than 120 g/km of CO2. The scheme is quite simple: buy a Peugeot under the 120 g/km level and get €500 discount and get additional money for the trade-in vehicle depending on it's age. Cars that are four to six years old are worth €400; seven to nine years old earns €700, and heaps more than 10 years get €1,200.

[Source: Econoticias]

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