No automaker knows how to hock its brand image like Ferrari, perhaps because no automaker has a brand quite worth selling like the Prancing Horse. That stallion has been plastered on the sides of laptops
, cell phones
, home gyms
and even Segways
. And wherever the Ferrari logo lands, you can also expect a commensurate rise in cost to follow. Take the Meridian F80
, for instance. We told you about this Ferrari red home entertainment system over a year ago. It receives all kinds of radio waves, plays CDs and DVDs, and packs 80 watts of audible power into what we previously described as a "super-sized snow globe shape". Meridian and Ferrari have finally come together on an MSRP for the F80, which at $2,995 is probably the same price per pound as an actual F430.