SoCal Honda dealers hand out reusable bags and plant trees

In Southern California, the local Honda Dealers Association is trying to be "helpful" to the environment. That "helpful" tag is how the Association is branding itself (just check out the website) and, in partnership with the Arbor Day Foundation, the latest helpful move is to hand out reusable shopping bags and plant some trees in Southern California. The program started Wednesday and runs through the end of the month.
If you're interested in a bag, you can pick one up in SoCal cities in places like grocery stores and farmers markets and recycling stations. Each time someone takes a bag, Honda and the Arbor Day Foundation will plant a tree in an effort to replenish what was lost in last year's wildfire. It seems like bag recipients will need to go to the website to enter a code to have the tree planted in their name. More details after the jump.

Press Release:

Honda Helpful Campaign Supports the Environment With New Program in Association With Arbor Day Foundation

Honda Helpful Launches Initiative to Help Keep the Environment Green by Distributing Reusable Grocery Bags and Replenishing Trees Across Southern California

LOS ANGELES, April 9, 2008 /PRNewswire/ -- The Southern California Honda Dealers Association (, have announced another helpful program, this one committed to the environment. Beginning today, the Honda Helpful Guys & Girls in Blue are going green by distributing eco- friendly, reusable tote bags at farmers markets, grocery stores and recycling stations in various cities across Southern California to help encourage residents to do their part in caring for the environment. In addition, the Southern California Honda Dealers are working in association with the Arbor Day Foundation, a non-profit organization dedicated to inspiring people to plant, nurture, and celebrate trees. The program aims to plant several thousand trees during the month of April, in an effort to replenish the 350,000 acres lost to fires in 2007.

For every tote bag distributed, the Southern California Honda Dealers will plant a tree in the recipient's name. Individuals who receive one of the tote bags can go online to and enter the special code printed on the bag's hangtag in the appropriate section on the homepage. Each recipient is given the opportunity to help spread the seeds by passing along their hangtag or forwarding the information to friends and family.

"We are extremely excited to spread this program across Southern California as part of the Honda Helpful campaign," said Patrick Adams, managing director, Secret Weapon Marketing. "As one of the most fuel efficient car companies in America, we're thrilled to begin helping the environment in one more way."

"We are grateful for the Southern California Honda Dealers' commitment to planting trees," said John Rosenow, chief executive officer, Arbor Day Foundation. "Their generous contribution helps to restore wildlife habitat, clean the air, and protect soil and waterways that will benefit Americans for years to come."

The Southern California Honda Helpful campaign is a multi-layered advertising and marketing philosophy that launched in January 2007. Extending beyond traditional TV, radio, and outdoor methods, the campaign demonstrates, firsthand, the Southern California Honda Dealers' commitment to being Helpful. Since the campaign's inception, the Helpful Guys and Girls in Blue have been assisting Southern Californians everywhere: they've been seen distributing ice cold bottled water; helping customers carry heavy packages; holding doors open for people at coffee shops; visiting lifeguard posts and fire stations with lunch and coffee; and during the rainy season, they have umbrellas on hand to keep people dry. They've also been "Helping the Helpful" by visiting soup kitchens, Salvation Army locations and food banks.

To learn more about the Honda Helpful Campaign and the "Honda Blue Goes Green" initiative, please visit

About The Southern California Honda Dealers Association

The Southern California Honda Dealers Association is made up of 57 dealers located in various cities spanning from Orange County and Los Angeles, to Bakersfield and San Louis Obispo. In January 2007, the Association launched a cohesive advertising and marketing program, Honda Helpful, to give the dealers a unified voice and increase awareness for individual dealer experiences. For more information, please visit

About The Arbor Day Foundation

The Arbor Day Foundation is the largest nonprofit tree-planting organization, with nearly one million members and countless supporters planting more than 10 million trees per year. We strive to advance the celebration of Arbor Day, our nation's oldest environmental holiday. Arbor Day is celebrated in all 50 states and in countries around the world.

The Arbor Day Foundation exists to fulfill the vision of Arbor Day founder, J. Sterling Morton, which is best described by the mission of the Foundation: "We inspire people to plant, nurture, and celebrate trees." The Foundation helps people plant and care for trees and encourages the celebration of Arbor Day and environmental stewardship for the benefit of this and future generations.

Since 1972, the Arbor Day Foundation has worked hard to fulfill our mission to plant trees. The Foundation has helped replant more than 10 million trees in America's National Forests during the past 16 years, and annually honors more than 3,200 communities in the U.S. through the Tree City USA program.

[Source: Southern California Honda Dealers Association]

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