During the BMW press conference at the New York Auto Show last week, BMW North America president and CEO Tom Purves made a nice swipe at the earlier announcement from Mercedes about those clean diesel SUVs. While Purves talked about the BMW's ActiveHybrid and clean diesel systems in general, he also said the following (listen for it starting at about a minute into the video after the jump):

I heard earlier this morning our friends from Stuttgart talking about the cleanest diesel. We're delighted the industry as a whole is approaching this whole field together. You can also get the cleanest diesel from BMW, but you get performance, too.

There were many chuckles.


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