AAA survey says fuel mileage paramount in consumers minds

Mar 24th 2008 at 6:59PM
/

In a sign that the high cost of gasoline has finally struck a central nerve, car shoppers today are reportedly more concerned about fuel economy than they are about the brand of vehicle when shopping for a new car. In addition, consumers want more government control over fuel economy. This startling news, and a reversal of consumer trends two years ago, is the result of a new AAA survey which studied consumers' attitudes towards fuel prices.

It appears that consumers were getting used to the cyclic fluctuations of gas prices. Prices shot up based on market conditions, supply and demand, and season increases. However, they always seemed to drop back to more palatable levels... at least they used to. Today, according to leading economists, consumers are finally catching-on to the idea that $4 a gallon gas might be the norm. This reality-check of fuel costs will lead to downsizing, and a focus on vehicle efficiency. Have we finally found the Achilles heel of the SUV?

[Source: The Detroit News, photo by Justin Sullivan/Getty]

More Information

Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.