Look, more signs that
Project Better Place
is taking root in Israel.
Two companies have been chosen to implement the
designed by Better Place. Aran Research and Development Ltd. and Nekuda DM Ltd will develop and install the first of an intended 500,000 charging sites in Israel alone. Hundreds will be installed in 2009. According to the Israeli business website
, "Project Better Place's engineering and marketing teams have formulated the design, safety, engineering, and operational features of the recharging stations."
The Better Place charging site is intended to be much more than an electrical outlet. It is meant to create a new paradigm of automobile ownership.
has committed to making the
without which Shai Agassi's vision for Israel remains a mere scheme. But it would be very welcome If Agassi's plan finds a way to take the apparent burden of battery cost and
off the shoulders of car makers and lower the cost of electric car ownership. Of course, $100-plus per barrel oil and the economies of scale of the manufacture of components in electric cars could rapidly disappear the cost difference between internal combustion and plug-in cars.