In recent years though, Americans have started to show a willingness to pay more for a small car if it's equipped with the all features they expect, has high quality appointments and decent, if not outstanding, performance. The success of cars like the MINI and the Mazda3 looks like it might be an inspiration to Ford. The new Fiesta that's coming to the U.S. market is actually expected to be profitable from the start. Part of that is due to economies of scale from making a global small car. The stylish little car has drawn raves for its looks inside and out and Ford expects to be able to sell it for a price higher than they would if it was just a stripped down economy car. Ford design director Peter Horbury believes that selling the Fiesta at the same specification levels as the Euro model will allow the car to succeed both financially and from an efficiency standpoint.
[Source: Just-Auto, Sub. req'd]