Geneva Motor Show
has been showing a slew of vehicles with assorted fuel saving technologies. The collection has included
, aerodynamic improvements, low rolling resistance tires and more. While
repeatedly complained that new U.S.
regulations would add $5,000-6,000 to the cost of
is taking a different approach. The Germans haven't really discussed what the changes would cost. Instead they are simply saying that the new technology would be profit neutral. They plan to charge only what the changes actually cost as a premium. They don't intend to lose profits on fuel economy improvements, but they also don't plan to add any extra margin. So what does this really mean? Don't expect
to subsidize the cost of your new German hybrid.
- Sub. req'd]