Consumers prefer cup holders and heated seats over fuel efficiency, according to CNW Marketing Research. That's right, we all talk about how we want our vehicles to be environmentally friendly and easy on gas, but when it comes down to it, what we really want are things to hold our coffee and keep our derrières warm. On the plus side, General Motors is saying fuel economy is becoming more of a priority to shoppers – it points out that four years ago it wasn't even in the top ten (studies by GM list fuel economy behind styling and value). So, what is it going to take to wake up consumers and make fuel efficiency a priority? Most experts feel that a significant hike in the cost of gas will be the kick that sets us straight. Just don't take away the cup holders.