It's official. After gauging public reaction, Hyundai has decided not to slap on the automaker's swoopy "H" logo onto the Genesis sedan's front grille.
Two versions of the sedan were on display in Detroit, one with the aforementioned badge prominently placed in the center of the fascia and the other, which has been around since the introduction of the Genesis Concept, sporting the krill-grille sans logo. We're evenly divided about which looks better, but the general consensus is that the debadged front end had more of an upscale air.
Speaking with Automotive News, Hyundai's vice president of product development, John Krafic, said that Hyundai is expecting about 20-percent of buyers to opt for the 4.6-liter V8. Interestingly, Krafic said that cylinder deactivation and direct injection could be added on future models and that a supercharger could find its way under the hood to boost performance. No word on when either of these features would be added to the Genesis after it goes on sale this summer.
[Source: Automotive News – Sub. Req.]