Malibu, Vue hybrid Superbowl ads might not air because of low inventory

Super Bowl XLII airs Sunday (Feb. 3) and GM is debating if it should air ads for the Chevrolet Malibu and Saturn Vue hybrids in the iconic event. "The debate we're having is we're not sure we'll have enough inventory [of the new hybrids] on February 3 to warrant running an ad for them during the Super Bowl. ... We don't want to frustrate consumers," GM spokeswoman Ryndee Carney tells InsideLine. Nissan, Audi, Hyundai and Toyota will also air ads this Super Bowl but not for hybrids. Toyota, for example, will air ads for the Sequoia SUV and new Corolla.

Related:
[Source: InsideLine]

Share This Photo X