This sounds nice, doesn't it? Well, the fact is that the company can't fully implement this policy. First of all, its flex-fuel vehicles seldom run on E85 due to the lack of fueling stations. Second, less than one in 10 customers so far are paying the extra $1.25 per rental to offset their carbon emissions. And let's not forget that none of Enterprise's vehicle providers (Toyota, Saturn and Ford) can supply its demand. As Pat Farrell, Enterprise's vice president for corporate responsibility says "We've told our manufacturing partners that we want many, many more. You just can't get them."
- VeraSun Energy and Enterprise will bring ethanol to rental cars
- Enterprise's 50 million tree plan. What are you doing for Arbor Day?