The ALMS press conference as a whole focused on the series' intent to be the global leader in green racing. ALMS CEO Scott Atherton discussed how other racing series have migrated to focusing on personalities with the cars becoming just appliances (gee, wonder who he could be talking about?). ALMS wants its cars to be the stars of the show and also relevant to a changing automotive and environmental landscape. To that end, they are evolving rules to encourage technological innovation and adding a new Green Challenge that we'll have more details on soon. There's more information on the ALMS initiative at AutoblogGreen.
[Source: American Le Mans Series, AutoblogGreen]