Big Ad Agency predicts "Blue" will replace "Green" as the color of environmentalism

For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens they will be following the likes Mercedes-Benz and Volkswagen. Those two companies use the BlueTec and BlueMotion branding on their clean diesels and most efficient models, respectively. As VW spokesman Keith Price explained at the launch of the Dieselution tour earlier this year the Blue refers the earth and sky that make up this pale blue dot when seen from space. The big question will we have to rename this site AutoblogBlue?

[Source: GreenDaily]

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