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When the next-generation Opel/Vauxhall Vectra debuts at the 2008 London Auto Show in July of next year, it will be called by a different name than the one we've known since 1988. General Motors announced today that its new mid-size family sedan will be called the Insignia, and its design will draw heavily from the well-received Opel GTC Concept that debuted at the Geneva Motor Show last March. For now, though, all we get is the above teaser shot of the car's swoopy rear taillight.
The new Insignia will be built at GM's plant in Rüsselsheim, Germany alongside other models using the Epsilon 2 architecture. The next generation Saturn Aura is also scheduled to switch from its current extended Epsilon platform to the Epsilon 2 architecture sometime around 2011. When it does, we expect the next-gen Aura a bonfied rebadged version of the Opel Insignia for sale in the U.S., which we don't mind since these two sedans aren't sold in the same country.
[Source: Autoblog Spanish]
PRESS RELEASE:
New Opel Insignia: New Name for a New Era
World premiere of new mid-size Opel in July 2008
Rüsselsheim. Opel's next-generation range of mid-size cars promises a radical step forward. The new model family, which makes its world premiere at the London Motor Show in July 2008, sets technology and design standards for the Opel brand and mid-size segment. To lead off the proceedings, Opel today announced the new model's name: Opel Insignia. The new Insignia family will be built at Opel's home plant in Rüsselsheim, one of the most state-of-the-art automobile production facilities in the world.
"Dynamic performance is one of the Opel brand's core values. In the new Opel Insignia, this defining characteristic is realized by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia's level of comfort and environmental friendliness is unrivaled even among considerably more expensive competitors," says Alain Visser, Chief Marketing Officer, General Motors Europe. With the Insignia, Opel continues pursuing its strategy of making advanced technology affordable for more customers.
When it comes to the new car's design, Visser says, "A closer look at our groundbreaking GTC concept car gives a good idea of how exciting Opel's new design language will be."
The beginning of Opel's modern mid-size heritage dates back to 1970 with the launch of the Ascona, which sold 4.4 million units over three generations. This was succeeded by the Vectra in 1988, heralding a new era of innovative models from Opel. With almost 5.5 million models sold to date, the Opel Vectra is one of the key players in the mid-size segment.
When the next-generation Opel/Vauxhall Vectra debuts at the 2008 London Auto Show in July of next year, it will be called by a different name than the one we've known since 1988. General Motors announced today that its new mid-size family sedan will be called the Insignia, and its design will draw heavily from the well-received Opel GTC Concept that debuted at the Geneva Motor Show last March. For now, though, all we get is the above teaser shot of the car's swoopy rear taillight.
The new Insignia will be built at GM's plant in Rüsselsheim, Germany alongside other models using the Epsilon 2 architecture. The next generation Saturn Aura is also scheduled to switch from its current extended Epsilon platform to the Epsilon 2 architecture sometime around 2011. When it does, we expect the next-gen Aura a bonfied rebadged version of the Opel Insignia for sale in the U.S., which we don't mind since these two sedans aren't sold in the same country.
[Source: Autoblog Spanish]
PRESS RELEASE:
New Opel Insignia: New Name for a New Era
World premiere of new mid-size Opel in July 2008
Rüsselsheim. Opel's next-generation range of mid-size cars promises a radical step forward. The new model family, which makes its world premiere at the London Motor Show in July 2008, sets technology and design standards for the Opel brand and mid-size segment. To lead off the proceedings, Opel today announced the new model's name: Opel Insignia. The new Insignia family will be built at Opel's home plant in Rüsselsheim, one of the most state-of-the-art automobile production facilities in the world.
"Dynamic performance is one of the Opel brand's core values. In the new Opel Insignia, this defining characteristic is realized by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia's level of comfort and environmental friendliness is unrivaled even among considerably more expensive competitors," says Alain Visser, Chief Marketing Officer, General Motors Europe. With the Insignia, Opel continues pursuing its strategy of making advanced technology affordable for more customers.
When it comes to the new car's design, Visser says, "A closer look at our groundbreaking GTC concept car gives a good idea of how exciting Opel's new design language will be."
The beginning of Opel's modern mid-size heritage dates back to 1970 with the launch of the Ascona, which sold 4.4 million units over three generations. This was succeeded by the Vectra in 1988, heralding a new era of innovative models from Opel. With almost 5.5 million models sold to date, the Opel Vectra is one of the key players in the mid-size segment.
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