unveiled the concept version of their new B-class mini car at the
Frankfurt Motor Show
it was called the Verve. The production version of this car, which is expected to debut next March at the
Geneva Motor Show
to replace the current
, appears set to retain most of the visual verve of the concept, but it looks like Ford is taking a lesson from the
fiasco when it comes to naming. Rather than flush three decades of brand equity, the
looks like it will still be badged as a Fiesta. Whether that will carry over to the US market, which will get the car for 2009, is unknown since it's likely that few if any of the potential customers will even remember that the Fiesta was offered here, for a time, about two decades ago.