Audi CEO wants to bring the A1 to the US market

A production version of Audi's new A1 mini-car will be arriving in late 2009 and Audi CEO Rupert Stadler would like to see it exported to the US. The VW Golf-based A3 hasn't been a roaring success here but as gas prices continue to rise, Stadler thinks the market will shift and he wants his brand to be ready to cash in. In order for the A1 to be viable with the steadily falling US dollar, the company will have to keep costs to a minimum. One alternative would be to build the A1 in the US and with Volkswagen studying locations for a US assembly plant that may be a possibility.

[Source: AutoWeek, via Autoblog]