Considering the fact that we just highlighted a report which brought to light just how long each of us tends to sit in traffic each day, using an alternative form of transportation - such as a bus or trolley - is an extremely attractive option. Because of this fact, many urban locations are putting them in service. After going into service, they usually get a cool name; something that rolls of the tongue or can be shortened to something memorable. You know... like SLUT. Perfect, right? You'll never forget the name, and the word-of-mouth advertising is likely to be huge!
At Kapow! Coffee, a shop in the old Cascade neighborhood, 100 T-shirts bearing the words "Ride the SLUT" sold out in days, and another 100 are on order.
"We're welcoming the SLUT into the neighborhood," said Jerry Johnson, 29, a part-time barista.
[Source: The AP via The Kansas City Star]