Zipcar reservations now possible over cell phones

As if car sharing through Zipcar wasn't easy enough.
Zipcar announced yesterday that the company's web-based vehicle reservation service will now be available on a mobile-friendly site. Thanks to a "robust GPS enabled Zipcar widget" from ULocate Communications, users can manage all their Zipcar communications from a cell phone. The GPS feature, called "Zipcar Mobile Locater," evens allow the system to direct you to the nearest available Zipcar. I doubt this will be the breakthrough feature that gains Zipcar a million new members, but for current members who live on the phone, I'm sure this will be news most welcome.

[Source: Zipcar]

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