Press spent the last 37 years of his professional career at Toyota. What makes a man leave a company with that type of history? What makes a man leave a company like Toyota at the height of its success, and join an automaker that's about to begin yet another turnaround? We don't know, but we bet it's more than just the allure of a good challenge.
The real question is how the addition of Jim Press will affect Chrysler. Will his hire be an instant positive for the company, or will his presence be a distraction for the management team. Then there's the conspiracist theory angle. Perhaps Toyota CEO Katsuaki Watanabe sent Press to Chrysler as a mole to learn why the Jeep Wrangler is so popular.