will report its second quarter earnings for 2007, and analysts expect the Blue Oval to ink another losing quarter in the books for the
time in a row. The No.
automaker in the U.S., for now, lost $282 million in Q1, and analysts expect Ford's aggressive use of incentives to
, as well as the ever rising cost of materials, to again hurt the bottom line to the tune of hundreds of millions of dollars.
There's a silver lining on Ford's dark cloud, however, in that its poor performance is likely to grease the wheels of the
United Auto Workers
, which is currently in landmark talks with each of the Big 3 domestic automakers over new contracts. Booking an eighth quarterly loss in a row should make crystal clear the fact that concessions are required by the
if Ford is to have any shot at avoiding a ninth.