Frankfurt preview: first picture of Kia's new "Longer, lower and lighter" Pro-cee'd

The Frankfurt International Motor Show, coming in September, is starting to reveal its secrets. Kia Motors Corporation, for example, just released the first preview image of the new Kia three-door hatchback model, scheduled to make its World Premiere in Frankfurt. The green aspect? This new car, called the Pro-cee'd, will be "longer, lower and lighter" than its five-door cousin. OK, that's not much, but the current version is already pretty light in the fuel consumption arena ( diesel versions get 60.1 mpg in the European cycle, and the petrols have CO2 emissions of just 125 g/km) and it makes sense to expect a lighter version to beat those numbers. Want one? the Pro-cee'd should be ready for you early in 2008.

Kia's short press release is after the jump.

[Source: Kia]

Kia Motors Corporation has released the first preview image of its exciting new Kia three-door hatchback model which will make its World Premiere at this year's Frankfurt International Motor Show on 11 September. The new model will be named Pro-cee'd.

Based closely on the earlier 'pro_cee'd' concept shown at the Paris Motor Show in 2006, the new production model has been developed by Kia's design team in Europe under the direction of Chief Design Officer, Peter Schreyer.

"Longer, lower and lighter than its five-door sister car, the new Kia Pro-cee'd is going to be a great drive," enthused Mr Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "Combining real style and genuine practicality, our new three-door cee'd is sure to delight existing Kia customers and attract a new group of European consumers who have not yet considered our brand."

Manufactured in Slovakia, Pro-cee'd will be the third member of the Kia cee'd family, joining the popular cee'd five-door and the soon to be released cee'd SW models to make Kia an especially strong challenger for C-segment sales in Europe.

Production of the Pro-cee'd model range is scheduled to begin in November with first customer sales during the early months of 2008.

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