Supermodel Laetitia Casta in the Twingo Affair web short

When Renault introduced the New Twingo back in March, it was no secret that this small car fit into Renault Commitment 2009, a pledge to sell one million vehicles that produce less than 140g/km of CO2. You'll note that no version of the New Twingo emits more than that amount.
Or, perhaps, you won't note that, and Renault really wants you to, especially if you're a man. While the Twingo has been selling pretty well (2.3 million) since it was introduced in 1993, most buyers have been women. To lure young males to the Twingo, Renault has hired supermodel Laetitia Casta to star in "L'affaire Twingo" a short fiction video about a woman and her stolen Twingo.

The site has been up since early March, and has snagged 700,000 visitors. The New Twingo goes on sale later this week.

[Source: Sylviane de Saint-Seine / Automotive News Europe]

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