Disguised as a website for a midlife-crisis treatment center, the campaign itself is clever, with a chuckle-inducing list of worrying statistics, and a self-evaluation test at the website. Apparently, the spots attached to this effort have been airing with a high frequency in the UK, so they're likely now the TV equivalent of middle aged. Since we haven't seen them yet in the US, they're still fresh as a daisy, and it's comfoting to know that midlife crises are pretty much the same across the Atlantic.
Thanks for the tip, Christian
[Source: VW via German Car Blog]