New Dodge marketing director has SRT roots

When some us of think Dodge, we think performance. And that's as it should be. In the past few years, the automaker has blessed us with rides that are wholly American, whether it's the Charger, the Viper or any of the SRT-infused vehicles that roll of the line. So why not build off that image?

It seems that some of the heads of Dodge see their company in the same light, and have decided to make the director of marketing for the Chrysler group's SRT offerings the main man in charge of promoting Dodge. Michael Accavitti has swapped titles and is now the brand manager for Dodge and the SRT wing. We think it's a smart move, but we'll reserve final judgment until we see how the Chrysler buyout affects the brand.

[Source: Automotive News – Sub. Req.]

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