Still on Top: Toyota Yaris remains most researched vehicle among GLBT community

Each quarter, publishes a list of their Top 10 Most Researched Vehicles, and the latest data is in, providing a market indicator for the most popular cars in the Gay Lesbian Bisexual and Transgender (GLBT) community.

The Toyota Yaris remained the most searched car among community, while the Saab 9-3 edged out the Toyota Camry for the number two spot. While the list, which is based on web traffic and not on purchases, is self-perpetuating to an extent, newcomers like the Volkswagen Rabbit and Toyota Corolla have made it into the #7 and #9 slots. Perhaps the most surprising car on the list is the Dodge Caliber, which garnered controversy for perceived gay-bashing humor in a television commercial. points out that all the cars in the Top 10 are produced by "gay-friendly" automakers, thus assessed by their manufacturer's provision of spousal benefits to same-sex partners of employees.

For the full list, follow the jump.


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  1. Toyota Yaris
  2. Saab 9-3 (sedan and convertible)
  3. Toyota Camry
  4. Volkswagen Jetta
  5. Mazda MX-5
  6. VW EOS
  7. VW Rabbit
  8. Dodge Caliber
  9. Audi A3
  10. Toyota Corolla

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