Volvo embarking on new treasure hunt adventure

map from last year's treasure hunt

Just like it did last year, Volvo appears to be launching another treasure hunt wherein one lucky buccaneer will escape with the ultimate automotive treasure - a new car! The online clue board is located here, and with a new installment of the Pirates of the Caribbean franchise set to debut May 25th, the Disney website is a part of the hunt, as well. At World's End isn't just the name of the new Pirates movie, it just might also be the location of this year's dig as well.

This bit from the current contest entry leads us to wonder what will be at the end of your shovel when you finally strike gold: "The treasure this year will shock even the toughest swashbucklers out there." Could it be one of the SEMA C30s? All of them? We can only hope and pray, though last year's XC90 was hardly a bad prize in its own right. As we said in our post on last year's contest (one of the most commented on Autoblog posts of all time with 1,271 comments), tying into a hit movie franchise, giving away a vehicle or two and doing it in such a fun and different way is a refreshing change for Volvo. Now, all for one and... that's it, go get your car.

[Source: Volvo via]

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