GM memorializes Earnhardt with Web site

Six years ago today, Dale Earnhardt died in a 150-mph crash on the last lap of the Daytona 500. To commemorate the date (and the release of "Dale: The Movie"), General Motors has dedicated "The Power of 3" Web site to the memory of Dale Earnhardt.

Visitors to the site can submit their memories of the Intimidator as well as find out when the movie will be coming to their town.

Read the full press release from GM after the jump.

Goodwrench launches "Power of 3" Web site

Fans can help continue legacy of Dale Earnhardt

DETROIT - As part of the successful premiers of the "DALE" documentary honoring racing legend Dale Earnhardt, Goodwrench has launched the "Power of 3" Web site for fans to personally pay tribute and share their enthusiasm for the No. 3 Goodwrench team.

From the home page of, fans can click on the "Power of 3" link to share their own memories and photos of Earnhardt for other fans to view and enjoy. The site will also feature a timeline of milestones, accomplishments, TV and print ads, and photos from Earnhardt's impressive 27-year racing career. A link to a movie trailer and show times of the highly- anticipated, 100-minute documentary which is being screened in 40 markets across the Unites States mirroring the 2007 NASCAR Nextel Cup Series, are also available. In addition, fans can opt in to receive regular e-mail updates as new material is added.

"Given Dale's place in NASCAR history, we wanted to give fans the opportunity to share some of their most significant memories of the racing legend," said Jim Moloney, general director marketing, GM Service and Parts Operations. "The site will continue to grow with exclusive content throughout 2007 allowing for a truly memorable avenue to see and pay tribute to the man we all knew and admired."

Earnhardt earned more than $41 million in his career and collected seven NASCAR Cup Series championships, all behind the wheel of a Chevrolet. He tallied four of those championships in the famous black No. 3 GM Goodwrench Chevrolet while competing for team owner Richard Childress and scored all but three of his 76 career wins in a Chevy until his untimely death in 2001.

"DALE", produced by NASCAR Images and CMT Films, will air on CMT, following the 40-city tour. Participating Chevrolet GM Goodwrench dealers will make a special edition DVD set of "DALE" available to customers once it is released to the public this fall.

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