Toyota has run the Bridge Project, which is aimed at designing a vehicle for the 2012 market to tempt maturing Scion customers across to Toyota, since 2005. Designs have to incorporate Toyota's styling principles of Vibrant Clarity and J-Factor. Perhaps it's all the cool looking designs coming out of schools around the world that's keeping Toyota on top. But who is dreaming up the next release of the Hybrid Synergy drive? Let's hope there's more to these designs than just a sales pitch.