EXCLUSIVE: Volvo hatches the C30 ad campaign

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We're looking forward to the eventual US arrival of the new Volvo C30. Next month, Volvo will be launching its new ad campaign for the plucky little hatchback across Europe. Spearheading the effort is a series of 16 different television commercials created by Fuel London (part of Euro RSCG Worldwide) which carry forward the campaign's theme, "A Product of Free Will" (as in, feel free to love it or hate it, find it beautiful or ugly, etc.). It's going to be backed by a full interactive and mobile effort highlighted by a dedicated website that'll offer up all 16 videos, games, downloads and the usual online swag.

The agency shared four of the spots with us, and we're happy to bring them directly to you. The one above is called "Tomato." After the jump, you can check out "Many Eyes," "Ugly/Beautiful" and "Mother." This is their first appearance anywhere.

Comments on past C30 posts have shown that reader opinion on the car is generally divided into two camps: cool and ugly, so it sounds to us like the campaign is taking the right approach. Exercise your free will and let us know what you think.

(Three more commercials after the jump)

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