As we're sure you're well aware, automakers put press embargos on their latest and greatest, and if certain automotive news outlets break the street date, the fiery hand of Zeus bolts through the heavens and strikes the offending journalist dead.
But what if the vehicle in question is simultaneously on dealer lots and the date the embargo will be lifted is still a month away? If you're Autoweek's Bob Gritzinger, you mosey on down to your local GM dealer and take their newest truck offering for a spin. There's nothing wrong with that, right?
Hell no! But the article itself, humbly entitled, 'World Exclusive First Drive' (except for the guy that just bought one down the street) is much of the same information we've all read since the new Silverado and Sierra made their debut. Until a journo has a few good days with any vehicle, they aren't very well equipped to give it a thorough review and a quickie from a dealer just isn't gonna cut it.
Still, we salute Mr. Gritzinger's fortitude and wish him the best of luck when dealing with GM's PR team in the future.
[Source: Autoweek]
But what if the vehicle in question is simultaneously on dealer lots and the date the embargo will be lifted is still a month away? If you're Autoweek's Bob Gritzinger, you mosey on down to your local GM dealer and take their newest truck offering for a spin. There's nothing wrong with that, right?
Hell no! But the article itself, humbly entitled, 'World Exclusive First Drive' (except for the guy that just bought one down the street) is much of the same information we've all read since the new Silverado and Sierra made their debut. Until a journo has a few good days with any vehicle, they aren't very well equipped to give it a thorough review and a quickie from a dealer just isn't gonna cut it.
Still, we salute Mr. Gritzinger's fortitude and wish him the best of luck when dealing with GM's PR team in the future.
[Source: Autoweek]
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