The plan was formulated and implemented last year but the results are still unclear. It placed an emphasis on innovation and safety because they were identified as a positive buzzwords and a renewed focus on Ford being "America's car company." While some of this is still working its way into Ford advertising and product development, a lot of it is on hold while more immediate concerns are being taken care of, mmm... like being profitable. Playing up your company's strengths and advances is always good as long as its authentic, and we think Ford should continue down the path of first becoming in reality what it wants to advertise itself as. Read the full story by following the link.
[Source: The Detroit News]