Last month, you may
, McDonald's restaurants offered toy
in their Happy Meals. This got some people a bit angry, and Enviroblog put up a McDonald's parody
that allowed visitors to make their own McDonald's sign (that's where the graphic for this post comes from). Then, on Wednesday, McDonald's VP Bob Langert
on the company's Corporate Responsibility Blog a response to the Hummer/Happy Meal ruckus. His main point: "Looked at through children's eyes, the miniature Hummers are just toys, not vehicle recommendations or a source of consumer messages about natural resource conservation, greenhouse gas emissions, etc."
This caught Enviroblog's attention, and Matthew Fried wrote two posts in response (
). One post calls Langert's
mea not culpa
a bunch or nonsense and the other says that the obvious solution is to add little model
to the happy meals is the way to go. While I agree tiny hybrids could make kids dig a
, I'm not sure it'll work, since as far as kids are concerned, all toy cars are arm powered, right? Plus, how does producing yet another disposable toy show off a company's green side?
[Source: Enviroblog, Hat Tip to Matthew Fried]