The five-week long festival will encompass over two-dozen dealer sponsored events, ranging from barbeques, RC car contests, test drives and other activities yet to be announced, but are assured to be cool. Each weekend throughout the festival one car will be the focus of the event; the first of the three will be the Euro-only Elise S, followed by the Exige S and then wrapping up with the unveiling of the Europa S on September 16th and 17th.
Additionally, Lotus is putting out some new TV spots to increase awareness of the festival and the glorious Lotus philosophy. That spot can be found after the jump. Enjoy!
[Source: The Auto Channel]