Chrysler: Dr. Z is here to stay

Chrysler confirmed Wednesday that the controversial "Ask Dr. Z" ad campaign will continue through the end of the year. Steve Miller of Brandweek reports that the current TV and radio spots, which haven't exactly received widespread acclaim, will continue at least through September 5, after which the camapign moves into a new phase. According to a Chrysler marketing communications representative, "Dr. Z could be used to promote some of our upcoming products, like the Aspen and the Nitro."
The $100 million campaign, which also covers the Chrysler Group's "Dream Car Sweepstakes" giveaway, has been criticized for its largely unsuccessful attempt to turn one of the auto industry's most respected executives into a standup comedian and comic book character.

Meanwhile, Chrysler Group sales remain on life-support.

[Source: Brandweek]

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