General Motors has tapped Translation Consultation and Brand Imaging to broaden the automaker's marketing efforts to better reach the young, diverse and well-educated. Specializing in connecting Fortune 500 companies with superstar celebrities from music, sports, entertainment and fashion, the New York-based company will support GM's efforts to attract younger customers predominantly for its Chevrolet brand in metropolitan and coastal markets.
Seems to us GM has done a pretty good job courting the fancy of all types of celebrities. The 3rd Annual GM All-Car Showdown hosted by the Diesel, Shaq O'Neal, made evident how many celebs (pictured) enjoy their GM vehicles.
[Source: General Motors]
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