Mitsubishi has thrown down the gauntlet. If dealers can't sell its new products like the Outlander and Lancer, the company may pull out of the United States completely. Mitsubishi's product boss, Shinichi Kurihara said as much at a press event, indicating that the company's recovery rides on the success of the vehicles. The company is down 16.5 percent to 36,536 units so far this year, and its Normal, Ill. plant employs just one shift. Predictably, dealers have responded by urging Mitsubishi brass to open up their wallets and spend more money on advertising here in the States.
Meanwhile, Mitsubishi's May sales figures just arrived and the company posted a 3.9-percent rise in sales over May of 2005, which follows an even stronger 17.5-percent improvement last month over April of 2005. [Source: Automotive News via AutoWeek]
(Thanks to Emulous1974 for the tip)