Though it may appear
is backtracking on its "Value Pricing" strategy that slashed an average of $1,300 off sticker prices across the company's brands last January, the decision by the General to raise prices on its best selling Silverado and Sierra full-size pickups has a reason. With both models scheduled for a redesign next year, raising their prices now will reduce the amount they'll need to go up when the new models arrive, according to AutoWeek. While the amount of price increase varies by model, most are reportedly between $375 and $500, with some being as few as $25. That means most of the "Value Pricing" cuts are still present. Automotive News estimates that across the board
cars and trucks are about $1,350 less than a year ago.
[Source: Automotive News via AutoWeek]