Enterprise sees increased rental demand despite higher gas prices

The New York Times interviewed Andrew C. Taylor, chairman and CEO of Enterprise Rent-a-Car, to see if he expects gas prices to affect his company's services. Taylor actually expects the opposite, predicting more Americans will be traveling on the road this summer than last year, with many demanding a rental vehicle. According to Taylor, customers focus on more convenient vehicles for their trip than gas prices, renting larger vehicles such as SUVs to carry extra luggage, etc.  Of course, he acknowledges that people may be more likely to request  smaller cars when driving solo or with few pieces of luggage.
Other issues discussed were the off-airport market trend, availability of "green" vehicles, and demand for technologies such as GPS. More details and link to the extended interview can be found at the link.


[Source: New York Times]