Fiat rolls out mobile phones

Forget fleeces, backpacks and skiwear -- Fiat wants its name on the ultimate fashion accessory, the moblie phone. Starting this month, Fiat will offer a number of different cell phone models, including some that are MP3 compatible and take digital photos and video.  Some of the phones are even 'waterproof' -- perfect for those who can't bear to catch a wave or two without phone access. The aluminum and blue finish boasts a high-tech look, while still drawing upon the ages-old Fiat logo, and the packaging draws upon the automaker's heritage as well -- the phone's sales packaging is a plastic tube designed to mimic the look of an an engine piston.

[Source: Italiaspeed]

Thanks to Noah for the tip.