Zephyr appealing to younger-than-average buyers for Lincoln

Could the Lincoln Zephyr, soon to be known as the MKZ, be bringing the average age of Lincoln drivers down a notch or two? Automotive News reports that while the average age of a Lincoln owner is 60 (and the Town Car's drivers are 70 ), the Zephyr's average buyer during the first three weeks of March was 56.

Arguably even more important is the fact that 40 percent of new Zephyr buyers are trading in cars other than Fords, Mercurys or Lincolns (better known in the auto industry as "conquest sales"). Automotive News identifies the Honda Accord, Acura TL, BMW 3 Series, Buick Lucerne, Toyota Avalon and Infiniti G35 as the cars buyers are passing over for the Zephyr.

Sales are coming at a price, however -- the average incentives package for the vehicle in February was $4,293, compared to an average of about $1,700 in the segment.

[Source: Automotive News]

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