AutoWeek is reporting that Volvo's S60 may be on the chopping block as the company’s new S80 (unveiled at the Geneva Motor Show) has become significantly sportier, and the next S40 (due in 2010) will certainly grow in size. With the new S80 stretching 191 inches tip to tail and the next S40 likely coming in at around 177 inches, company officials are questioning whether there room for the S60, the current iteration of which is 180 inches long.
Though Volvo’s new C30 hatchback will likely drive the S40 upmarket into S60 territory, its sales at 60,000 units per year remains significant. If Volvo is serious about reaching its goal of 600,000 units per year by 2009, we're not so sure it would axe the S60. There’s no guarantee current S60 owners would find a home in either the S40 or S80, and until S60 sales begin to show signs of trouble, this scenario seems unlikely.
In the end, the S60’s fate lies in the hands of those heading up Ford’s Premiere Automotive Group, so we’ll have to wait and see if they believe redesigning the S60 is worth the investment.
[Source: AutoWeek]
Though Volvo’s new C30 hatchback will likely drive the S40 upmarket into S60 territory, its sales at 60,000 units per year remains significant. If Volvo is serious about reaching its goal of 600,000 units per year by 2009, we're not so sure it would axe the S60. There’s no guarantee current S60 owners would find a home in either the S40 or S80, and until S60 sales begin to show signs of trouble, this scenario seems unlikely.
In the end, the S60’s fate lies in the hands of those heading up Ford’s Premiere Automotive Group, so we’ll have to wait and see if they believe redesigning the S60 is worth the investment.
[Source: AutoWeek]
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