So far the Focus, which debuted in China last fall, is selling at a rate of 5,000 to 6,000 units a month, about as fast as the company can get them to dealers. The Mazda3 launches this month in China, and Ford expects sales to handily outpace the broader Chinese market.
Although Ford is doing well in China, GM is doing better. Last year Ford and Mazda combined for sales of 220,000 units, while GM became the volume leader in China, with sales of 665,390 units. But Ford is on the move, planning a $1 billion investment in China over the next few years, targeting an annual capacity of 360,000 by mid-2007.