"It's not easy being green." Kermit the Frog has lived for years by this simple maxim, and Bill Ford has surely familiarized himself with the truism during his tenure at the helm of his great-granddaddy's corporation. While few would distrust the sincerity of the latter's environmentalist leanings, there's likewise little doubt that Ford's eco-consciousness has had a measure of trouble thriving within Dearborn's business model. But critically, both the shy Muppet and risen scion have perhaps found a bit of common ground in the company's Escape Hybrid.
As such, the Blue Oval is joining forces with the green amphibian for a television advertisement set to air during the second quarter of Super Bowl Sunday. The commercial featuring the 51-year-old frog and 48-year-old Ford will inaugurate a marketing campaign that will appear in print and digital ads, along with appearances on "a variety of TV shows."
Interestingly, the Muppet's maker's foundation recently awarded Toyota's Prius with the "The Jim Henson Technology Honor," but Ford's Escape Hybrid makes use of similar technology. And besides...the Blue Oval got Kermit and friends to turn left years ago, right?
[Source: JustAuto.com]
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