South Korea gets new player in already crowded car market

French automaker PSA Peugeot Citroen is prepping to reenter its Citroen brand into the South Korean market. The company had suspended sales of the brand to the country back in 2002. Now it hopes to capitalize on the success of its other brands, Peugeot and Renault, with such vehicles as the Citroen C6, which won the “Beautiful Car of the Year (Best Interior)" award at the International Automobile Festival in France this year. (The Alfa Romeo Brera won the coveted title for car.)
A launch date for the brand has not been officially released.

Korean Hanbul Motors Corporation will handle sales of Citroens in the country. With other foreign automakers, such as BMW, Mercedes-Benz, Lexus, etc., already in the country, it remains to be seen where the brand will place itself among the competition.

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